Honey Puffs* is a company that makes delicious and healthy cereals without artificial flavours or colours. Their idea is to make products from natural ingredients that contains all the most important nutrients and can be a perfect start to a day for the whole family.
The client asked for an eye catching branding that would capture the values of the company.
For the logo I chose a chunky font type and replaced the “O” from the word “Honey” for a honeycomb through which flies a little bee. I figured out it would work perfectly as a logomark used alternately with the logotype.
I kept the colour palette simple focusing on the colour that would remind everyone of honey and chose different shades of it. I added burgundy colour to the logo and the packaging to put some contrast that would make the design more eye catching.
To make the packaging more engaging I added custom illustrations that after I was able to use for branding. I also created a short social media animated video.
*This design is a personal project inspired by an Instagram challenge hosted by @brief.yourself.
